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Issue 15    October 01, 2004
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Contents

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EAS CatapultEAS Catapult - Every workout counts! You can't afford to lose your competitive edge—even when you are training. Without energy and focus, your workouts aren't intense and your efforts are diminished. You need to ignite your inner fuel. Backed by EAS research, Catapult has been designed specifically to boost exercise intensity and energy. Catapult contains L-tyrosine, an amino acid used to fuel cell function and mental focus. That means you will be able to push harder in every training session or race—all while keeping a sharp mental edge. Available in Lemon Lime flavor.


Instone Post-Workout ReloadedInstone Post-Workout Reloaded is a one-of-a-kind stack of creatine compounds, nitric oxide enhancers and insulin potentiators that far exceeds anything else on the market. Taken with protein and carbs, it delivers a powerful blend of nutrients that: Maximizes Strength, Endurance and Power; Increases Muscle Size and Cell Volume; and Stimulates Natural Growth Factors.  Simply put, Post-Workout Reloaded! allows you to turn the ‘Pain’ of superhuman training into the ‘Pleasure’ of building new muscle or totally pounding your opponent in defeat, even if it’s just for bragging rights.

Instone Pre-Workout IntensityInstone Pre-Workout Intensity - Train Harder, Heavier & Longer!  Boost Energy & Increase Mental Focus! Maximize Blood Flow and Muscle Pumps!  These are the goals behind the development of Pre-Workout Intensity™, a scientifically formulated blend of workout amplifiers and muscle growth stimulators that allow you to take each training session to the limit. But nothing worthwhile in life is free, especially when it comes to peak performance. That’s because maximum training requires superhuman recovery.

BSN Lean DessertBSN Lean Dessert Protein Powder is the world's first and only anabolic-sustained release muscle building dessert protein! Designed for athletes and bodybuilders who need a superior protein matrix to help them meet their nutritional requirements and physique goals! Low in carbs, fat, and lactose. No Aspartame or Acesulfame-K. Choose from these mouth watering flavors: Banana Nut Bread, Chocolate Covered Coconut Candy Bar, Fresh Cinnamon Roll, and NEW Banana Cream Pudding, Chocolate Fudge Pudding, and Whipped Vanilla Cream! 

iSatori Lean System 7Lean System 7 is the first and only scientifically based formula developed without ephedrine to help you get and stay lean! The synergistic combination of patented nutrients found only in Lean System 7 was designed to penetrate and attack fat cells by way of three revolutionary mechanisms - to "activate" the metabolism-enabling the body to burn body fat all day strong. Lean System 7 is a natural, better way to burn fat! For a limited time only, get 30 free capsules (120 capsules for the price of 90)!

Molecular Nutrition X-FactorMolecular Nutrition X-Factor™ - If a powerful physique is what you want, then nothing is more important than the “X”. What we are talking about is revolutionary. It is the single greatest anabolic discovery of the new century. It will take your body to a new dimension, with more muscle, reduced body fat, and freaky pumps that will shred your clothes into a pile of threads. X-Factor is a powerful muscle building and definition-enhancing supplement that amplifies the muscle’s anabolic response to physical activity. X-Factor™creates a powerful shift in post-exercise physiology, promoting muscle growth, strength increases, muscle endurance, and fat loss.

MXI XoçaiMXI Xoçai (pronounced "Sho-sigh") is the ultimate antioxidant beverage! It combines the antioxidant benefits of the finest, all-natural European cocoa powder, the açai berry from the Amazon Rain Forest, and other fruits. Xoçai™ is sweetened with agave nectar derived from a Mexican cactus. Xoçai™ is the perfect delivery system for the antioxidants in chocolate because it eliminates almost all of the fat and sugar typically found in other chocolate products. One fluid ounce of Xoçai™ contains only 25 calories, less than one gram of fat, and only two grams of naturally occurring sugar. Xoçai™ has a low glycemic index and three ounces of Xoçai™ is a high source of fiber.

Pure Omega-3 Pure Omega-3 Pharmaceutical Grade Fish Oil The highest quality, pharmaceutical grade fish oil available! Highly concentrated EPA and DHA levels (516 mg EPA and 276 mg DHA per softgel - in a total of 2714 mg of omega 3 fatty acids per 3 softgel serving!) Cholesterol Free. No Saturated Fatty Acids. Toxin Free - Obtained from carefully selected oils previously checked before processing for 0% pesticide, PCB & heavy metal contamination. Free of any toxic organic solvent residues or impurities. Fortified with Vitamin E to protect the molecular integrity of the purified fish oil. Deodorized - so no fishy "repeats".

6-OXO 6-OXO™ - The most effective estrogen-blocking supplement ever created! 6-OXO™ is what is known as a suicide inhibitor of aromatase - to both reduce estrogen and increase testosterone. This means that 6-OXO™ binds to the aromatase enzyme in a permanent and irreversible manner, rendering it inactive. The result of this is an eventual diminishment of aromatase enzyme in the body and a concomitant reduction in estrogen levels. A corresponding increase in testosterone production is usually experienced as well.

DaVinci Sugar Free Syrups DaVinci Gourmet Sugar Free Syrups are available in over 30 flavors for use in coffee drinks, sodas, desserts, frozen treats, and more. The same world-class flavor as their classic flavors, but without the calories. Thus, they are extremely popular among diabetics, low-carb dieters, and others who are interested in no-calorie products.

Kre-Alkalyn Extreme Kre-Alkalyn Extreme - Designed to safely and effectively increase muscle volume, muscle strength and lean muscle mass. Creatine Monohydrate has been proven to help produce muscle strength and mass through the building of thicker muscle cell fiber and cell volumization. In clinical studies, the active ingredients in Kre-Alkalyn Extreme have been shown to be 100% safe. Some creatine monohydrate products on the market converted to an impurity called creatinine when mixed with a liquid. This impurity must be filtered through the kidneys. Kre-Alkalyn Extreme will not convert to creatinine when mixed in a liquid. Unlike most creatine powders, close to 100% of the Kre-Alkalyn Extreme is absorbed and none was converted to toxic impurities. Sugar-free - so it won't make you fat! Perfect to use while dieting also. Great Cherry flavor.

McCann's Steel Cut Oats McCann's Irish Oatmeal - Steel Cut Oats are whole grain groats (the inner portion of the oat kernel) which have been cut into only two or three pieces. They are golden in color and resemble mini rice particles. Steel Cut Oats are not the same as Rolled Oats which are flake oats that have been steamed, rolled, re-steamed and toasted. Due to all of this additional processing they have lost some of their natural taste, goodness and texture. Steel-cut oats are inherently full of nutritional value and are high in B-Vitamins, protein and fiber while low in salt and unsaturated fat. The quality of Irish Oats and the distinctive crunchy texture make McCann's Steel-Cuts a gourmet delight.

FIBER-Psyll FIBER-Psyll contains Fibersol 2 and Psyllium husks and tastes great. It is designed to add soluble fiber (up to 12 grams per serving) to the diet thus cleansing the intestinal tract and keeping bowel movements regular. Fibersol 2 is a high fiber source which is heat stable, has low viscosity, pre-biotic properties and is highly soluble. It mixes instantly. Most fiber supplements have a gritty and unpleasant taste. FIBER-Psyll has a pleasant citrus flavor with a subtle pulp texture. FIBER-Psyll also helps promote the maintenance of healthy levels of blood serum cholesterol, blood triglycerides, and post-meal blood glucose.

Pro M3 ProM3 provides a unique three-protein matrix of whey, casein and egg albumin to super saturate your muscle tissues with a wide array of amino acids. Amino acids are nature's "building blocks", responsible for muscle growth and repair. And no protein delivers amino acids faster than whey protein. Whey protein is the fastest acting protein around, immediately flooding the body with amino acids, helping to kick your body into an "anabolic" or muscle growing state. On the other hand, casein is dubbed the "time release" source of protein, as the amino acids come into play after those from whey have been fully digested and absorbed. Egg albumin digests slower than whey but faster than casein, acting as the "bridge", filling in the gaps between the two. ProM3 will help build and maintain your muscles long after other proteins are gone from your body. ProM3 is also enriched with a Proprietary Enzyme Blend. This blend is a unique and natural enzyme complex, which assists in the absorption of protein.

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Harness Your "FEEL FULL" Hormone for Fat Loss

By Bob Fritz

BBS Feel FullOpen any health magazine and you see exciting medical advances about getting lean by adjusting your own hormones. Exotic names like leptin are thrown about, with the promise of a pill that can help you get—and stay—lean and trim.

Indeed, it seems inevitable that these and other newly discovered hormones will be part of future weight control. But at the end of every story that starts out with such soaring fat loss expectations, the last sentence is the same: it will be years before these skinny pills become available.

But you don’t have to wait years for a “lean hormone” solution. There is an overlooked, yet powerful hormone inside your body that deserves closer attention. In fact, this hormone may actually rival the new fat loss discoveries. This hormone helps you “feel full” so you eat up to 30% less.

But first, why it is so hard to get lean in the first place, and how can this hormone help you eat less. The answers to both are rooted in our caveman genes.

Your Inner Caveman
You have an inner caveman; his genes live in you today. As a holdover from the last Ice Age, this caveman evolved to get and stay fat. Fat insulates from the cold and helps store energy when another meal does not come around for awhile. We are the descendents of cavemen whose bodies were designed to get as fat—and stay as fat—as possible. Those cavemen lived, those with wimpy appetites died.

One way to get and stay fat was to be constantly hungry. There were no anorexic cavemen who shoved away from a meal and declared eating any more would ruin his waistline. No, he evolved to gorge on almost any food whenever and wherever possible.

Early humans evolved a powerful set of metabolic tricks to help keep us fat and hungry today. These tricks were built in over 5 million years of brutal, grinding existence that favored guys who got and stayed fat. This is the battle: your inner caveman’s 5 million year old hardwired evolutionary fat genes against your puny desires to get lean. Guess who wins?

For example, when you cut calories—even a little—your body panics and thinks starvation. Alarm bells are sounded and almost immediately, your body slows its metabolic rate. Which means you burn fewer calories and stay fat. Talk about a mismatch. You eat less to lose fat, while your inner caveman body slows down to hang on to that fat. And the more you cut calories, the slower your body metabolism goes.

Similarly, missing a meal-or even being late for a meal-triggers the caveman inside into starvation mode again. Stress hormones like cortisol rise, causing a breakdown of tissue, including muscle. Losing lean muscle slows metabolism and breaks down the very muscle tissue that burns calories in the first place. Like I said, it’s an unfair mismatch.

The body has many other tricks, of course. Today, you crave foods that were scarce in caveman days: sugar, fat, protein and salt. As in jerky, ice cream, cake and other fast food. We crave these foods today because cavemen found these rarely, and so evolved cravings to constantly search for them.

Sounds depressing. We’re seemingly doomed to a lifetime of our inner caveman raiding the refrigerator at midnight, or craving donuts with the obsession of a heroin addict. Is our fatness scripted before we’re born?

Now for the good news. There is mounting evidence that harnessing our own “feel full” hormone can actually overcome these caveman urges. Basically, you “trick” your body into not being hungry. Better yet, natural supplements are the key to achieving this benefit.

CCK, The “Feel Full” Hormone
Back to that hormone that prompts you to eat less. This hormone is a mouthful called cholecystokinin-CCK for short. CCK has been studied for decades and is known as a powerful “feel full” hormone. When you eat food, especially proteins and fats, CCK is produced, mostly in the intestine. This elevated CCK reaches your brain and signals the body to stop eating.

Problem is, a surprisingly large percentage of today’s cavemen have a “deranged” CCK metabolism. In these individuals, CCK does not properly signal satiety (fullness). This survival holdover translates into virtual 24/7 hunger. Science knows that in some, CCK may not rise sufficiently to signal satiety, while others do not seem to have receptors that recognize CCK signals. Whatever the cause, faulty CCK metabolism kept cavemen—and you today—in constant hunger.

25 years ago, doctors learned that raising CCK levels through taking CCK itself raised levels. These elevated CCK levels resulted in reduced hunger and weight loss. More recently, medical studies have revealed the power of certain natural food supplements to also raise CCK levels. These nutrients can be taken at specific times to help block binge eating.

Blocking the Binge
Binge, gorge, pigout. All names for overeating. This stuffing behavior is a relic from cavemen at a kill. People with CCK issues have times when their caveman genes scream stuff yourself-now!

The time at which CCK runs low and signals the body to binge is highly individual. For some, it’s night time eating. A bright guy once observed that if everybody went to sleep at 8 at night, there would be no fat people. For others, the “at risk” period may be at dinner with friends with nachos in front of you. While those with normal CCK push away from the table after a meal, you might eat the tablecloth when in this state.

These nutrients are taken prior to your individual at risk period. CCK levels can be spiked prior to this at-risk period so you’re less hungry when you would normally be starving. Your inner caveman says, “I’m not so hungry, so call off the starvation dogs and eat less this--time.”

How much less do you eat with elevated CCK? Medical studies point to a reduction of an impressive 10-30% less food eaten. This reduction at a single meal may not appear impressive. However, on an ongoing basis this translates into a healthy 2-4 lbs of fat loss per month. Lean, ripped, sexy muscle—there all along—will now be revealed. You have achieved the rare metabolism of the genetically lean person who does not overeat. You have turned some of the body’s fat tricks in your favor, all without the use of drugs.

CCK Management Plan
Listed below are natural nutrients demonstrated to boost CCK, leading to reduced appetite. In turn, eating less results in weight loss. These nutrients run the gamit of exotic peptides to rare plants to familiar amino acids. Virtually all are available at health food stores, while others are somewhat new and may take some searching. However, all have been studied and are considered quite effective.

L-Phenylalanine. This versatile amino acid performs a number of functions that help natural bodybuilders, among them increasing CCK. L-Phenylalanine also boosts neurotransmitter production to help sharpen mental focus and acuity.
Glycomacropeptide. This peptide is derived from milk and been shown to also increase CCK levels. It also appears to help lower blood pressure, among other benefits. Glycomacropepties are almost drug-like in power, and are an exciting addition to natural nutrition.

PC (phosphatidylcholine) This phospholipid has recently been discovered to increase CCK, reducing appetite. PC is derived from soy and is also indicated to boost mental function. PC is also involved in certain types of growth hormone increases.

Kidney bean (Phaseolus vulgaris) increases CCK, which reduces appetite. It also serves as an effective “starch blocker” helping to reduce the excess glycemic effects of carbohydrate intake.

Salaretin (Salacia reticulate) is a relatively new plant-based starch blocker that also normalizes blood sugar and insulin levels.

There are other natural nutrients that can help the CCK feel full strategy. For example, glutamine peptides can protect lean muscle from muscle loss that occurs during dieting. As mentioned, when you eat less, muscle is typically lost which slows metabolism. Protecting lean muscle helps you continue to burn fat.

BBS Feel FullPhosphatidylserine from soy lipids can blunt cortisol spikes, which helps reverse muscle breakdown even further. Additionally, elevated cortisol levels are strongly associated with virtually every eating disorder, especially binging. So naturally lowering cortisol with PS helps with both the mental and physical aspects of fat loss.

Take these nutrients 30 minutes prior to a meal, or before your personal at risk period. Within this half hour, CCK will rise signaling you not to eat as much. Simple and do-able in the real world.

While leptin and other exotic hormones are years off, the ability to curb hunger using your own CCK hormone is here today. As a side benefit, harnessing CCK is cost effective because you save on the food you don’t eat. But best of all, this effective strategy is 100% natural and can be used for pre contest preparation to shed a few pounds, or year round to remain lean.

Click here to buy FEEL FULL